SONO is a collective existing out of
Alberto Pérez, Ayla Losada, Sara Bigatti and Jeroen Berends.
This video is our first project and we would love to hear your thoughts about it.
For more information about our project please click on the link below.
SONO is a conceptual music video that explores the metaphysical plane of the relationship human beings have with our ego.
There is a natural flow in life which we somehow keep fighting against because we want to see things going our own way and when they don’t, we crash. Life unfolds if we let it do its course but whenever we try to control it then we perceive disappointment. This is just an example of identification, with what happens to us, what we think, what we do, what we perceive of ourselves, and even our own name.
The ego feeds from any form of identification, and that's alright. It keeps us alive and secures the survival of our species. However, let it dominate your life and you'll be doomed.
SONO, therefore, is quite an appropriate name for this video, and for our collective. SONO means "I am" in Italian, what links it directly to the ego. And SONO wants to keep exploring human existence through the eyes of its members.